Language Strategies and Social meaning communication in the text of Soo Kwan Chants Isan

Abstract

This research aimed at studying the methods of Language Strategies and Social meaning communication in the text of Soo Kwan Chants Isan by the purposive sampling was used to select the texts were Soo Kwan Chants Isan 15 versions and 5 volumes of printed documents were used as data for the descriptive analysis study.

            The result found that 1. Language Strategies in the text of Soo Kwan Chants Isan. There are 2 types of strategies language : 1) Language change strategies which has changes in both consonants, vowels, and tones. 2) Storytelling strategies are strategies in the style of writing with a touch of long stories, Strategies for using poetry and rhetorical strategies. 2. Social meaning communication in the text of Soo Kwan Chants Isan. There are 3 types of social meaning communication : 1) Communication of beliefs, consists of communication of the meaning of traditional beliefs and the communication of the meaning of Buddhist beliefs. 2) Communication of religious teachings, consisting of communication of moral and ethic teachings and communication of teachings on the Noble Truths. 3) Communication of ecological consciousness meaning, consisting of the relationship between humans and supernatural beings and the relationship between humans and nature.