A Study of Pragmatic Presupposition in Tub Toh Khao talk show (Online)

Abstract

The objectives of the study were to process of constructing the meaning of the term 'Good man' (good people) in the Tub Toh Khao talk show (Online) from January to December 2022. The target group for the research includes the content of the news show. Specifically, one episode of the show is selected using a focused selection method. The chosen episode airs on Amarin TV channel 34 from Monday to Friday between 18:55 and 22:30, and on Saturday to Sunday between 19:00 and 22:00. The content is presented in an online format on Facebook and YouTube. The researchers conducted a study on the concept of "good people" with a total of 143 subjects. They utilized a linguistic approach based on the theory of pragmatics and employed discourse analysis. The research findings were presented using a qualitative comparative analysis. The results of the study revealed that The results of the study revealed that there are            four pragmatic presuppositions: 1) The discourse markers used to establish the belief that the individuals being discussed are "good people" occurred a total of 69 times, using metacognition rated 47.58 as percentage. 2) The discourse markers to emphasize the importance of individuals or groups of people who exhibit good behavior or actions occurred a total of 45 times, using metacognition rated 31.03 as percentage. 3) The discourse markers used to emphasize the importance of individuals or groups of people who exhibit good behavior or actions occurred a total of 16 times, using metacognition rated 11.03 as percentage and 4) The discourse markers used to create belief when good people appear, the speaker feels good occurred a total of 13 times, using metacognition rated 8.96 as percentage. The utilization of Pragmatic Presupposition in Tub Toh Khao talk show (Online) illustrates linguistic strategies that mirror Thai society's beliefs and realities concerning acts of kindness and the acknowledgment of such behavior within the Thai community. Furthermore, the Thai societal context plays a crucial role in elucidating the thought process behind the development of the concept of good man.