Ways to Manage Community Tourism in Ko Yai Subdistrict, Krasae Sin District, Songkhla Province under the Safe, Fair, Clean, Sustainable, and Environment Protecting Policy

Abstract

The objectives of this research were to study ways to manage community tourism in Ko Yai subdistrict, Krasae Sin district, Songkhla province under the safe, fair, clean, sustainable, and environment protecting policy. In this study, qualitative research method was employed while data were collected via in-depth interviews. Purposive sampling was used for Group 1 and Group 2 participants while convenience sampling was applied for those in Group 3. The potential participants from the 3 groups were determined using inclusive and exclusive criteria. A summative content analysis approach was employed to summarize the research results which could be classified into 5 dimensions:  On “Cleanliness”, it was recommended that co-operative learning in the community on keeping the area clean should be done via a co-set up method. For “Safety”, a regulation on safety should be established as well as enhancing work morale among village volunteers by associating with community tourism. As for “Fairness”, private sectors should be encouraged to invest in the community and have fair benefit distributions to the community. On “Sustainability”, it was recommended that transportation should be improved while raising awareness in understanding community’s way of life and culture as well as community information publication should also be performed. Lastly, on “Environment Protecting”, knowledge and local wisdom should be passed on by the local informants in order to arouse public interest to join the activities and to become aware of the values of environment protection.