Factors influencing Securities Trading via Internet among Investors in Hat Yai District, Songkhla Province

Abstract

A study of factors influencing securities trading via the internet among investors in Hat Yai District, Songkhla Province. The purpose of this study was to study the personal factors of investors that influence securities trading through the internet, and to study the investor's personal factors that correlate with their opinions on investing decisions through the Internet. Collected data from a questionnaire of 400 samples. Statistics for data analysis were mean, percentage, standard deviation, multiple regression and analysis of variance. The study found that monthly income and experience were factors that affect the turnover and number of shares traded in the same direction. As for the level of opinions regarding decision to invest in securities trading through the internet, it was found that in general there was an average of 4.02, which was in a very agreeing level. There had the highest value in terms of investment attractiveness, followed by in terms of risk, knowledge and investment experience and returns, respectively. Investor's personal factors that correlate with their opinions on investing decisions through internet trading were age, education level, monthly income, occupation and investing experience at the statistical significance level of 0.05.