Cultural Tourism Guidelines for the Songkhla lake Basin: Case Study of Sathing Phra Peninsula

Abstract

The objectives of this research were to study 1) The community context of the cultural tourism of Sating Phra Peninsula in the Songkhla Lake Basin, 2) The satisfaction of tourists towards the cultural tourism of Sating Phra Peninsula in the Songkhla Lake Basin, and 3) The guidelines for the cultural tourism of Sating Phra Peninsula in the Songkhla Lake Basin with in-depth interviews of 22 people that involved in the cultural tourism of Sathing Phra Peninsula and use the questionnaires of 387 Thai tourists people who traveled for the cultural tourism in Sathing Phra Peninsula by Convenience Sampling method. Data were analyzed using descriptive statistics. The results of the research were 1) The community context of the cultural tourism of Sating Phra Peninsula in the Songkhla Lake Basin was characterized by living according to the Node-Na-Lay-Way of life and giving importance to beliefs and respected religions. 2) The tourists were satisfied with the cultural tourism of Sating Phra Peninsula in the Songkhla Lake Basin with the main purpose of traveling for recreation at a moderate level. And 3) The guidelines for the cultural tourism of Sating Phra Peninsula in the Songkhla Lake Basin were to create a tourist attraction identity between communities and government agencies and raise awareness of the conservation of cultural tourism resources for community members, making the Sathing Phra Peninsula cultural tourism route and the development of standard accommodation. The research benefits Stakeholders related to tourism in the Sathing Phra Peninsula area can be guided in formulating development strategies and promoting cultural tourism in the Sathing Phra Peninsula to satisfy tourists as a result, increased the tourists and the income of people in the community.