The worldviews of Russian people toward nationalities and nations from advertising messages
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This article aims to study the worldviews of Russian people toward nationalities and nations from advertising messages. The study is conducted based on the conceptual frameworks of worldview and advertising message. The samples were composed of 100 advertising messages. The findings revealed that there are 7 worldviews of Russian people toward: Italians and Italy; English and England; French and France; Germans and Germany; China; Czechia and Russia. The outcomes from the study can be used as guidelines for courses on intercultural communication and for a better understanding of Thai people toward Russian people.
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