Language Strategies for Reprimanding in Contemporary Isan Country Songs

Abstract

This article focused on language strategies to express the reprimand in contemporary Isan country songs. The songs that were taken to be studied were Isan country songs published in the last 2 years (between 2018-2019) which were appeared on the website: www.jook.com. It is a website that collected popular country songs today, and there are a total of 80 songs. The results showed that the language strategies for expressing the reprimand appearing in the content of Isan country songs had 6 strategies: The use of vocabularies, metaphors, an analogy, inverse wording, rhetorical questions, and the register. However, the different characteristics of language strategies in each song did not appear to be isolated, but it also appeared with other strategies for expressing emotions and feelings, and another important thing found from this research was the use of words expressing the reprimand in most Isan country songs that did not convey or emphasize the rudeness or impertinence reflecting the principal violence. But the content of these songs served as a relief to various grievances, especially the story of love, disappointment with blame, speaking sarcastically, and satirized. However, by the nature of the creation of a song, which is an entertainment medium. It is often the use of words that have a style, language art, and power to use in the communication as well. This characteristic reflected the interesting value of using language in the Isan local way of life and culture.