Causal Relationship Model of the Influence to Preparation towards the Cashless Society in Thailand
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Abstract
The objectives of this research study are: to creating a model for a preparation towards the cashless society in Thailand; to study the influencing causal factors of a preparation towards the cashless society in Thailand; and to guide in technology and financial innovation development towards the cashless society.
This research study applied a quantitative method using questionnaires that focused on 660 people have been the making financial transactions through internet. The statistical treatment of this study was based on statistical techniques such as Structural Equation Modeling (SEM), frequency, percentage, means, and standard deviation.
The results show that the model is consistent with empirical data: X2 / df = 2.376 RMSEA = 0.046 GFI = 0.93 CFI = 0.97 AGFI = 0.91 IFI = 0.97 TLI = 0.96 RMR = 0.026 and SRMR = 0.035. Furthermore, the path analysis results show that factors of acceptance have a direct and effect on a preparation towards the cashless society in Thailand. Furthermore, the factors of media exposure motivation and satisfaction have indirect and effect on a preparation towards the cashless society in Thailand. At a significance level of 0.001. In conclusion, dominant implications of the findings are indicated for a preparation towards the cashless society in Thailand. And preparation towards the cashless society to guide in technology and financial innovation development towards the cashless society in the future.
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References
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