Business Competitive Potential of Folk Weaving Group in Roi Et Province

Abstract

This research aims to; 1) Study level of business competitive potential of folk weaving group in Roi Et, 2) comparison the business competitive potential of folk weaving group in Roi Et classified by general data of the group and 3) study the guidelines for the development of business competitiveness of the folk weaving group in Roi Et. Conduct research by integrate methodology.  Analyze quantitative data with descriptive statistic and compare mean. Analyze qualitative data by SWOT analysis and TOWS matrix. The results of the research showed that, the level of business competitive potential of folk weaving group in Roi Et province was at high level. The comparison business competitive potential of folk weaving group found that the folk weaving group with different number of members, products, capital and monthly sales, there is no difference in business competitive potential. The folk weaving group with difference age, there is difference in business competitive potential. Guidelines for developing business competitiveness were found that, improving business competitive potential the folk weaver group knowledge should be transferred between members to raise product standards, developed knowledge to use communication technology through social media networks, proactive market operation and product development for customers' daily use.