Value Added Banana Fiber and Creating Product Management Strategy of Baan Hia Weaving Community Enterprise, Pua District, Nan Province -

Abstract

The objectives of this study have to added value from banana fiber and product management strategies of Baan Hia Weaving Community Enterprise Group, Use participatory action research by the target audience conversation And in-depth interviews, observation, practice, and distribution of prototype products. Community enterprises can create added value from banana fibers. Natural dye by developing beautiful and different products from other products can upgrade to a premium product by maintaining the uniqueness of Tai Lue and implementing strategies for management and marketing of handicraft products from natural-dyed banana fibers of the Weaving Enterprise Group. Can generate additional income for group members. The fibers can be naturally dyed well in the hot dyeing process. Adjusting weaving using naturally dyed cotton yarn as the warp and using banana fiber as the weft can increase the product's durability by combining other materials. It has a modern product design. Moreover, works to Carry out brand awareness. Moreover, communication Emphasis is preceding media product information that reaches the broader market on social media.