Excellent Innovative Products and Services of the Export Business of Thailand

Abstract

This study aimed to 1) study the operational potential in organizations that promote the innovative products and services of the best export business of Thailand. 2) study the innovation of excellent products and services that promote the best export business of Thailand. 3) find out the relationship between operational potential in the organization and the innovation of excellent products and services of the export business of Thailand4) find out the factors of operational potential in the organization that affect the innovative products and services of the export business of Thailand. This study used a questionnaire as an instrument for collecting the data 50 executives who have been getting Prime Minister’s Export Award. Data were analyzed by using statistics frequency, percentage, mean, standard deviation, correlation coefficient and multiple regression analysis.

The results of the research were found that 1) The operational potential of the organization that promotes innovation of excellent products and services of the best export business of Thailand was found that the overall level was at a high level. The executives focused on marketing and learning. 2) The innovation of excellent product and service in the organization promoting the best export business in Thailand was knowledge and creativity. 3) The relationship between the operational potential in the organization and the excellent product and service innovation of the export business in Thailand were related with its statistical significance at 0.05 and 4) Organizational factors, production, marketing, research and development and strategies affected the innovation of excellent products and services at R Square 0.863, 0.05 significant level.