The Relationship between Folklore and Cultural Tourism: A Case Study of Pantainorasingh Shrine, Samutsakorn Province

Abstract

          This research aimed to analyze the relationship between folklore and cultural tourism and the ways of thinking of tourism creation from cultural capital by studying the data from paper and online resources and field research. The study reveals that Pantainorasingh Shrine at Samutsakorn Province used “Folklore” as main channel to convey Pantainorasingh stories to appear concrete, outstanding and harmonious. The type of found folklores are oral folklore, social folk customs, materials culture, folk arts and “popular culture” which could be communicated well with contemporaries. These folklores strongly reflect 3 types of cultural capital: human capital, appearance capital and institutional capital. Therefore, Pantainorasingh Shrine is valued as historical, aesthetical, academical and social tourist attraction. The important ways of thinking of tourism creation from cultural capital are finding strong points  of cultural capital from the community, the collaboration from all organizations, the presentation of Thai identity, the making of place to serve both sacred world and secular world and the applied new media  to communicate, reproduce and present the new activities to serve urban people.