แนวทางการพัฒนากลุ่มวิสาหกิจชุมชนในเขตจังหวัดภาคตะวันออกเฉียงเหนือตอนบน

Abstract

This research aimed 1) to evaluate the implementation of community enterprises in the Upper Northeastern Region of Thailand 2) to analyze the development guidelines of community enterprises in the Upper Northeastern Region of Thailand. The research used a descriptive qualitative method and collected data using in-depth interviews with 9 community enterprises, involving a total of 18 people. The content analysis of community enterprise implementation found that community enterprises and student groups cooperated to develop 4 areas of the community enterprise, namely: participation, product development, production and distribution channels. A guideline for the development of the community enterprise was determined using the marketing mix strategy including: product, price, place, marketing communication and support from relevant organizations in order to create a network for the development of sustainable community enterprises.