Development of Souvenirs to Represent Maha Sarakham Local Identity for Elevate Economic Value

Abstract

Abstract

            This research has the following objectives: 1) to study the local identity of the province Mahasarakham 2) to analyze the local identity of Mahasarakham Province into the design of souvenir products and 3) to propose ways to promote the production of souvenir products that are local identity of Maha Sarakham to increase economic value. This research is an applied research to create and develop new things under the scope of the local identity of Mahasarakham province to interpret the meaning to bring to the design and development of souvenir products that reflect local identity. The target group of this research consisted of 50 manufacturers of souvenirs in the area of ​​Mahasarakham province, consumer groups were tourists, both Thai people and abroad Including 100 people in the general community and 2 experts of art and culture using questionnaires and interview forms as the main tools for collecting data.

The results showed that the local identity of Mahasarakham province was able to analyze the identity from the motto of Maha Sarakham province. Which is able to analyze the identity of Phra That Nadun, the symbol of Isan and Takasila Nakhon which means the land of education that led to the design of three prototype souvenir products, including 1) key chain products 2) luggage products and 3) shirt products with a guideline to promote the production of souvenir products that are the identity of the local Maha Sarakham to increase economic value, namely funding and investment budgets promoting access to opportunities for borrowing and applying local wisdom in production and pushing products to have a variety of styles meets the needs of customers received production standards from relevant agencies.