The decision making to join Thai Community Product Standards of One Tambon One Product (OTOP) entrepreneurs in Krabi

Abstract

The purposes of this research were to study the factors affecting the decision to join the Thai Community Product Standards and also study the relationship between personal and business factors and factors affecting the decision to join Thai Community Product Standards of One Tambon One Product entrepreneurs In Krabi. The samples were 60 One Tambon One Product entrepreneurs who have gotten the Standards of Community Products in Krabi province. Questionnaire was used to collect data. Descriptive statistics such as percentage, mean and standard deviation and Chi-square test were used for data analysis.

The results of this research found that 1) The factors affected One Tambon One Product entrepreneurs making decision to join the Thai Community Product Standards were to create better image of their business and increase product sales as the most important factor followed by the product safety, reliability in product quality and the opportunity of exhibitions arranging by government. 2) The relationship between both personal and business factors and factors affecting the decision to join Thai Community Product Standards showed the gender and business factors included business characteristics, business size, founding period and sales affecting to the decision to join Thai Community Product Standards of One Tambon One Product entrepreneurs in Krabi significantly. (p<0.05)