The Ideology in Thai Travel Magazines's Tourism Discourse The Ideology in Thai Travel Magazines's Tourism Discourse

Abstract

This research aims to study discourse on tourism in Thai travel magazines. These were the Osotho Magazine and the Traveller’s Companion Magazine between 1987 and 2016, total 720 copies. The researcher analyzed the articles about tourist attractions, editorials, and Q & A columns following the framework of Critical Discourse Analysis (CDA) and Ethnography of Communication. Thai travel magazine conveys five ideologies; 1)Capitalistic ideology 2) Urbanization-Rural ideology 3)Development Ideology 4)Thai ideology and 5) Social class ideology. Thai travel magazines have conveyed all the ideologies through 10 language strategies; 1) naming 2) dynamic verb 3) metaphors 4) modalities 5) referencing 6) modifications 7) intertextuality 8) presuppositions 9) rhetorical questions and 10) news appeals, five ideologies of which can be continually found in Thai tourism magazines throughout 30 years. (1987 – 2016) Certain of these ideologies were manifest at a certain time, and reproduces the ideals based on interactions with social events, tourism promotion policies. and the country's economic system at different times.