Language structures, contents, and values of district slogans in the Northeastern region

โครงสร้างภาษา เนื้อหา และค่านิยมของคำขวัญประจำอำเภอในภาคตะวันออกเฉียงเหนือ

Abstract

The purpose of this article was to study the language structure, content, and values ​​of the district slogans in the northeastern region. The data was collected from the Wikipedia, free encyclopedia website, from 20 provinces, 322 districts, and 317 slogans. The results of the study on language structure were found. Most phrase + sentence structure. It was followed by phrase-level structure and no sentence-level structure. Based on the study of content. The common location-related content was found the most. It was followed by product content, religious content, local people content, tradition and culture content, festival and tradition content, geography content, history and background content, and the least found was content on current events and discoveries, respectively. Values ​​, namely values ​​promoting religion, art, and national culture, sports, local wisdom, Thai wisdom, and universal knowledge, which were found the most. It was followed by values ​​of respect for nature and the environment, values ​​of respect for one's ancestors and one's own locality, values ​​of upholding an agricultural lifestyle, and the least were psychological values by developing the mind to be moral, ethical, and cultural in life, respectively.