FACTORS AFFECTING ENTREPRENEURIAL INTENTIONS IN THE DIGITAL ERA OF UNDERGRADUATE STUDENTS AT THE RAJAMANGALA UNIVERSITY OF TECHNOLOGY SRIVIJAYA

Abstract

This article aimed 1) to study the factors affecting the intention to be an entrepreneur in the digital era and 2) to study the characteristics of being an entrepreneur in the digital era of undergraduate students at the Rajamangala University of Technology Srivijaya, Songkhla Campus. This research employed a quantitative approach, utilizing a questionnaire as a data collection tool with a sample of 659 students. The statistics used for data analysis included numbers, percentages, means, standard deviations, multiple linear regression, and analysis of variance. The test for differences between paired means was conducted at the 0.05 significance level. The objective research results revealed that:

1. The undergraduate students at Rajamangala University of Technology Srivijaya, Songkhla Campus, demonstrated a high level of motivation toward digital entrepreneurship. Motivational factors significantly predicted entrepreneurial intention at a 0.05 level of significance, with regression coefficients of 0.136, 0.356, and 0.387. The model accounted for 66.30 percent accuracy  of the variance in digital age entrepreneurial intention.


2. The students studying in different faculties have different characteristics of being entrepreneurs in the digital age, as statistically significant at the 0.05 level. Pairwise comparisons showed that entrepreneurial characteristics did not differ significantly between the Faculty of Business Administration and Industrial Education, as well as between the Faculty of Architecture and Engineering.

          The knowledge gained from this research can be applied to curriculum and teaching methods to prepare students with the skills and potential to become successful entrepreneurs in the future.