DEVELOPMENT OF PRODUCT DISTRIBUTION SKILLS VIA MIXED SOCIAL MEDIA FOR LOCAL HERBAL COSMETIC PRODUCT ENTREPRENEURS IN PRACHUAP KHIRI KHAN PROVINCE
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Abstract
This research article aims to: 1) develop product distribution skills via mixed social media for local herbal cosmetic product entrepreneurs in Prachuap Khiri Khan province; 2) study the results of product distribution skills via mixed social media for local herbal cosmetic product entrepreneurs in Prachuap Khiri Khan province; and 3) support the strategy of Prachuap Khiri Khan province. The competency-based curriculum in this qualitative research instrument aims to develop product distribution skills for local herbal cosmetic product entrepreneurs in Prachuap Khiri Khan province through mixed social media. It also includes a training assessment based on this curriculum, which includes an opinion questionnaire, an oral inquiry for the "evaluators," observation, and practical skills, as well as an evaluation of the training results. This research employed a percentage-based statistical method.
The results showed that 1) The development of product distribution skills via mixed social media for local herbal cosmetic product entrepreneurs in Prachuap Khiri Khan Province was in the form of competency-based curriculum training, which consisted of a training plan, behavioral objectives, and competency assessment list. 2) The 60 trainees underwent a qualitative evaluation of their operational skills during their practical work experience training, which produced operational skills that met the evaluation criteria. And 3) The new digital entrepreneurship (start-up) and community enterprise, which produced or distributed local herbal cosmetic products, improved their product distribution skills and supported the Prachuap Khiri Khan province's strategy.
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