Factors Affecting Savings and Investment of Employees: A Case Study of the Government Savings Bank in the Suphan Buri Area

Abstract

This mixed-methods research aimed to 1) examine the opinions of employees and contract workers of the Government Savings Bank toward saving and investment, 2) investigate patterns of saving and investment, and 3) propose guidelines for promoting saving and investment among employees and contract workers of the Government Savings Bank in Suphan Buri area. A stratified random sampling method was employed to select 105 participants. The research instruments consisted of a questionnaire with a reliability coefficient of 0.886 and in-depth interviews form. Data were analyzed using frequency, percentage, mean, standard deviation, and content analysis.

The results revealed that 1) financial literacy, economic, political, and legal conditions, as well as advice from acquaintances and financial institution staff, had a high level of influence on saving and investment behaviors, 2) the most popular forms of saving and investment were saving through bank deposit accounts or government savings lottery products, followed by endowment life insurance and investment in valuable assets or real estate, and 3) guidelines for promoting saving and investment should focus on developing financial products and supportive measures that are aligned with the context of early-career employees, emphasizing flexibility, low initial investment requirements, accessibility through digital channels, and systematic enhancement of financial literacy. The findings can be utilized as a guideline for developing financial policies and products, as well as for fostering sustainable saving and investment discipline within organizations.