Securities analysis : A case study of BEC World public company limited

Abstract

          The objective is to study the variables that affect the value of securities and evaluate the value of BEC World Public Company Limited. This research was using secondary data of BEC World Public Company Limited from first semester of 2013 to forth semester of 2022 ,totaling 10 years. By using Mutiple Linear Regression and Ordinary Least Squares (OLS) in analysing

           The results of the study found that to find the relationship between the dependent variable, which is the company’s total revenue, and the independent variables, which include Gross domestic product, Labour cost index, Consumer price index, TV Rating), TV Advertising spending, ROA and ROE. Make relationship predictions in order to use the results to forecast the total income of the company in the next 5 years, the dependent variable affect to evaluate the value of BEC is Gross Domestic Product with Labor Cost Index at the significance level of 0.05. The evaluating the company’s value using the Discounted Cash Flow (DCF) method, with using by Free Cash Flow to the Firm found that the value of the company’s common shares was 12.45 baht per share. And the evaluating the company’s value using the Multiple Comparable method by finding the average of the P/BV ratios of securities in the media business category found that the value of the company’s common shares have between 2.41-19.55 bath per share by was the company’s common shares average at 17.06 baht per share.