Marketing Mix for Choosing Food Ordering Service Through the Application of Consumers in Nonthaburi Province.

Abstract

          This research aims to study 1) the demographic characteristics of consumers who choose to order food through food delivery applications in Nonthaburi Province; 2) the level of opinions on the marketing mix of consumers who choose to order food through food delivery application in Nonthaburi Province; and 3) compare the level of opinions on marketing mix of consumers who choose to order food through food delivery application in Nonthaburi Province, which were classified by demographic characteristics. This research adopted questionnaires as a research tool. The sample group was 400 people who used the service to order food through food delivery applications in Nonthaburi Province. The statistics used were frequency, percentage, mean, standard deviation, t-test, One-way ANOVA, and pair testing by LSD (Least Significant Difference) method.

          The research outcome was as follows: overall marketing mix of consumers who choose to order food through food delivery application in Nonthaburi Province was at a high level, product, place, people, process and physical evidence was at a high level, price, and promotion was at a moderate level. The hypothesis testing found that sex, age, status, education level, occupation, and monthly income were different. There are different ways to choose a food ordering service through an application for consumers in Nonthaburi.