Motivations Affecting the Decision to Undertake Export Business of Thai Entrepreneurs

Abstract

The research objective was to study the motivations affecting the decision to operate an export business and compare the motivations that affect the decision to undertake the export business. The 400 samples of entrepreneurs engaging in the export business of the country's major products were collected by using questionnaires. The statistics used were the descriptive statistics including frequency distribution, percentage, mean, standard deviation and the inferential statistics including multiple regression analysis (One-Way-ANOVA).

           The results showed that 1) the level of motivation in decision making and overall social action was at the highest level with the mean of 4.29, 2) the level of motivation
in the overall learning needs was at the highest level with the mean of 4.31, 3) the level of motivation in human needs as a whole was at the highest level with the mean of 4.23, 4) motivations influenced the decision to undertake export business of Thai entrepreneurs with statistical significance .05, and 5) on the motivation variances, the entrepreneurs’ overall motivations for doing export businesses were no difference. However, when classified by aspects, it was found that there was a difference in business motivations on driving factors, competence factors or supporting factors, needs for power, and needs to thrive at statistical significance of .05.