DEVELOPMENT OF HERBAL INHALANTS AS SUPPLEMENTARY PRODUCTS FOR THE WELLNESS SPA BUSINESS

Abstract

This research objectives were 1) to develop a herbal inhaler formula, 2) to study marketing factors affecting the decision to purchase herbal inhalers, and 3) to propose guidelines for using herbal inhalers as supplementary products in wellness spa businesses. A mixed-method research was used, with qualitative study to develop herbal inhaler products, and studying spa users’ opinions on herbal inhalers using a quantitative study was conducted with a sample of 417 wellness spa customers.
A questionnaire was used as the data collection tool. Content analysis was used for qualitative data analysis, while descriptive statistics, analysis of variance (F-test) and multiple regression analysis were used for quantitative data analysis. The results revealed that 1) the development of herbal inhaler products consisted of main ingredients: menthol, eucalyptus, clove oil, camphor, borneol, kaffir lime peel, licorice, dahurian angelica, nutmeg, cinnamon, cloves, star anise, cardamom, black pepper, and bay leaf, which went through the production process. 2) Marketing mix factors in terms of consumer convenience and marketing communication were considered. Affecting the decision to purchase herbal inhalers and 3) guidelines for promoting the use of herbal inhalers as supplementary products for wellness spa businesses include developing and designing herbal inhalers to have their own unique identity, using modern packaging that is easy to carry, attracting purchasing decisions, setting appropriate prices, having marketing communications to make service users aware of the properties and benefits of the products, and having them available for sale in various marketing channels, making them easy to purchase.