MOTIVATION AND ORGANIZATIONAL CULTURE AFFECTING JOB PERFORMANCE OF CONVENIENCE STORE EMPLOYEES IN NAKHON PHANOM PROVINCE
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Abstract
This study aims to study the level of job performance, compare the job performance of convenience store employees in Nakhon Phanom Province based on personal factors and analyze the relationship between motivation and organizational culture affecting the job performance of convenience store employees in Nakhon Phanom Province. The research sample consisted of 278 employees selected using random sampling. The research instrument was a questionnaire, and the statistical methods used included mean, standard deviation, t-test, one-way analysis of variance (ANOVA), and multiple linear regression analysis. The findings revealed that differences in educational levels among employees significantly impacted their job performance at a statistical significance level of 0.05, whereas gender and tenure showed no significant differences. Regarding motivation, external motivation and goal-oriented and need-based motivation significantly affected job performance at a statistical significance level of 0.05, with a predictive power of 4.2%. In terms of organizational culture, power distance, masculinity vs. femininity, and uncertainty avoidance significantly influenced job performance at a statistical significance level of 0.01, with a predictive power of 20.4%.
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บทความ ข้อความ ภาพประกอบ และตารางประกอบที่ลงพิมพ์ในวารสารเป็นความคิดเห็นส่วนตัวของผู้นิพนธ์ ถือเป็นความรับผิดชอบของผู้นิพนธ์แต่เพียงผู้เดียว กองบรรณาธิการไม่จำเป็นต้องเห็นตามและไม่มีส่วนรับผิดชอบใด ๆ
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