THE PARTICIPATION OF THE COMMUNITY IN THE MANAGEMENT AND DEVELOPMENT OF CREATIVE TOURISM LEAD TO THE CREATIVE CITY, A CASE STUDY OF PHETCHABURI PROVINCE

Abstract

The study’s objectives were as follows: 1. Studied the problems and obstacles in managing creative tourism and its development in Phetchaburi Province.
2. Examined the community and stakeholders' involvement in the management of creative tourism. 3. Explored the strategies for enhancing the management of creative tourism in Mueang, Phetchaburi Province. The study utilized a sample group consisting of various stakeholders, including government agencies, private sector, local communities, residents, and tourists in Phetchaburi Province. The research employed a purposive sampling and snowball sampling method, and the research tools included interviews and data analysis using content analysis and triangulation.

          Research findings indicate the following: 1. No significant problems or obstacles were identified in the development of a creative city in Petchaburi Province. 2. The community and stakeholders actively participate in various aspects of creating a creative city in Petchaburi, which aims to establish itself as a UNESCO-recognized destination for creative tourism. Their common goal of making Phetchaburi Province a world-renowned while enhancing the residents' quality of life. 3. The guidelines for the development towards a creative city in Petchaburi Province are as follows:: 1) Public relations and collaborative efforts from all parties are crucial, with a focus on raising awareness among tourists about the uniqueness of each community. 2) Implementation of state-sponsored projects for the development of a creative city, particularly in the area of promoting healthy food, as global food trends favor health-conscious options. 3) Emphasis on sustainability and continuity of government policies, along with budget allocations for community development. 4) Establishment of a tourism network among neighboring communities within the province to distribute tourism income across all regions.