[Retracted Article] SERVICE DEVELOPMENT OF CHULALONGKORN UNIVERSITY SAVINGS COOPERATIVE LIMITED

Abstract

Duplicate articles are published and author lists do not match in other journals.

The objectives of this Research were 1) to study the service development of Chulalongkorn University Savings Cooperative Limited and 2) to study the service development guidelines of Chulalongkorn University Savings Cooperative Limited. The sample group used in this research was 100 members of Chulalongkorn University Savings Co., Ltd. The instrument used in this research for data collection was a questionnaire. The statistics used for data analysis percentage and mean. The findings were 1) The overall service quality for members of Chulalongkorn University Savings Cooperative Co., Ltd. was at a high level. When each aspect (out of five) was taken into consideration, ‘the characteristics of service providers’ earned the highest score, followed by ‘communication’, ‘service quality standard credibility’, ‘service standard’, and ‘safety’, respectively. 2) In terms of the service development guidelines of Chulalongkorn University Savings Cooperative Co., Ltd., it was found that there were two approaches. The first approach was systematic development, which could be used by offering modern technology to members that allowed them to make financial transactions through mobile banking, ATMs, and counter services. The second approach was service quality enhancement, which consisted of four aspects: 1) service quality assessment for members, 2) personnel development, 3) information, and 4) welfare.