THE DEVELOPMENT OF STICKERS FOR LINE APPLICATION: THE PINK MUSHROOM FAMILY SET FOR PROMOTING OTOP PRODUCTS OF KLANG BAAN MUSHROOM FARM, PATHUM THANI PROVINCE

Abstract

This purpose of this research were to develop stickers characters on application Line in the pinky mushroom family set for promoting OTOP products, Baan Klang mushroom farm Pathumthani province and study the satisfaction of users with the stickers on application Line, the pink mushroom family set. The sample of the study was 30 students in the Faculty of Management Science Digital Business Program Valaya Alongkorn Rajabhat University Under royal patronage Pathumthani province for rating satisfaction. The research tools were sticker character on application Line, the pinky mushroom family set and satisfaction questionnaire. The statistics used in the research were a mean and standard deviation. The results of research were the respondents had the satisfaction with stickers on application Line in overall at highest level (Mean = 4.72, S.D. = 0.51). The result showed that the developed stickers characters on application Line of the pink mushroom family set can be used to promote OTOP products. Text and language usage Pictures and presentations Sticker format for promoting OTOP products has the highest level of user satisfaction.