An Evaluation of the Education Program in Retail Business Management under the Work Integrated Learning Concept in Muban Chombueng Rajabhat University
Keywords:
Retail business management, Work integrated learning, Evaluation of factorsAbstract
The objectives of this study were 1) to examine the policy, objectives, goals, and mechanisms set up to implement the program; 2) to find out how the implementation of the program was done, including its problems and difficulties; 3) to investigate if the stated objectives and goals have been achieved so far; and 4) to provide recommendations useful to fine-tune the program. It was the qualitative research that relied heavily on semi-structured interviews with program of stakeholders. Data from in-depth interviews, focus groups, and onsite observations were also used to undertake data triangulation. The data, which was obtained from a total of 106 key informants, was analyzed using the content analysis method to answer the objectives. Evaluation results revealed the followings: 1) MCRU and CP All PCL have collaboratively established a Business Administration Program in Marketing (Retail Business Management) in 2015 to enhance graduate employability policies. The objective of the program is to provide education that combines theoretical learning of the discipline with practical working in the workplaces. 2) The WIL concept was adopted for the program. There were 125 students enrolled in the program. Problems and difficulties were found in the input, process, and output of the program’s implementation. 3) Achievements of the program’s achievements, students could earn income from working. The graduates’ qualifications were accomplished but appeared the needs for improvement. The goal of conducting human resource development activities for both parties was accomplished. 4) Recommendations to fine-tune the program: (1) develop strategies to increase and student input; (2) launch measures to decrease dropping out rate; (3) conduct regular meetings within and between both parties for timely problem solutions. (4) The assessment of students’ working performance must be revised.
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