Factors Affecting on Transport Selection in the Dynamic Transport Co., Ltd

Abstract

 The objective of this research were to 1). Study the service quality of the Dynamic Transport Co., Ltd. 2). Study the transportation operation of the Dynamic Transport Co., Ltd. 3). Study the impact of corporate information, service quality and transportation operations on the affecting on transport selection in the Dynamic Transport Co., Ltd. A sample was selected form the 300 customers. Using stratified random sampling method. The research instrument use for data collection was a four sections questionnaire. The study of this research finds that (1) The corporate information which consist of business operation, registered capital, vehicle type in service usage and position did not affect to the decision of the customer for selecting the transportation service. Thus The statistical logistics equation  testing of corporate information was 21.51 with  the significant statistic at 0.05 level. Furthermore, the statistical testing can be described the decision on transportation service selection of the customer only 6.9 (Variability of transport selection service 9.7 percent). It means that the factor of corporate information can less be used to explain the transport service selection decision. (2) The service quality factor affects the decision on transportation service selection at the statistical significant level of 0.05. The result showed that factor which has the highest effect to the transport selection decision is assurance. The second is physical. The third is responsiveness. The forth empathy. And the last is reliability. Can be described as a decision on transportation service selection of the customer only 25 (Variability of transport selection service 35 percent). (3) The transportation operation factor affects the decision on transport service selection at the statistical significant level of 0.05.The result showed that factor which has the highest effect to the transport service selection decision is time. The second is damage. And the third is consistency. Can be described as a decision on transportation service selection of the customer only 13.7 (Variability of transport selection service 19.2 percent).