07 A STUDY OF FACTORS INFLUENCING THE TRAVELLING DECISION AND THE SATISFACTION OF TOURISTS IN WAT PRANONJAKSRE COMMUNITY MARKET, SINGBURI PROVINCE

Abstract

The purposes of this research are: 1) to study the factors influencing the travelling
decision of tourists in wat pranonjaksre community market, singburi province and 2) to study
the satisfaction of tourists in wat pranonjaksre community market, singburi province.
The samples for this research were obtained by using the questionnaire consisting of
400 tourists. The statistics used are descriptive and inferential statistics. The descriptive
statistics employed consists of frequency, percentage, mean and standard deviation.
Inferential statistics that were used to test the hypothesis are t-test analysis.
The research findings the factors influencing the travelling decision of tourists in wat
pranonjaksre community market in all aspects are important in high level. The highest average:
cultural factors and lifestyle. The factors were important. The satisfaction of tourists in wat
pranonjaksre community market findings the tourists were satisfied with the overall level and
The highest average of physical resources, tourism resource, access to the tourist attractions
and tourist activities.