07 The Guidelines development of the marketing mix in E-commerce, Health & Beauty products to create brand loyalty

Abstract

This research objective to 1) to study the marketing mix E-commerce and loyalty in
brand health and beauty products, 2) to compare the loyalty of brand health and beauty
products by personal factors 3) to study the marketing mix of electronic commerce affecting
loyalty in the brand’s products, health and beauty 4) to develop the marketing mix electronic
commerce products, health and beauty to create loyalty brand.
The samples used in the research was that executives or entrepreneurs involved in the
electronics market 2 persons and those who buy health products and beauty of the electronic
commerce of 400 was used questionnaires and interviews by the researcher create.
The statistics used to analyze data Descriptive Statistics for the percentage, average, Standard
Deviation. Inferential Statistics for refer ,t-test, ANOVA Analysis. Analysis of Least Significant
Difference Statistic (LSD), Correlation Coefficients, Multiple Regression Analysis using stepwise
And Content Analysis.
Research Results:
1. The marketing mix of electronic commerce affecting loyalty in the brand health and
beauty products. The overall level descending order of the first three Products, Privacy and
specific services.
2. The results of the educational environment affected on brand loyalty, health and
beauty products overall level. The average of the three highest priority is to maintain Privacy,
Marketing promotions and Pricing.