05 The factors of marketing mix that influence on teenager’s buying behavior towards OTOP Products in Mueng, Nakhon Sawan province

Abstract

The objective of research is aimed to; 1) Study of the marketing mixed that affect to
the buying OTOP products of the teenagers in Mueang, Nakhon Sawan, 2) To acknowledge the
problems and the difficulty of the operation on OTOP products of the teenagers in Mueang,
Nakhon Sawan. The research data collect by the sampling of 400 teenagers in Nakhon Sawan
area. Then analyze the information by use of statistic methods.
The result found that; 1) Product factor of marketing mixed at the highest ranking that
result of the modern design of products (=4.75), 2) Price factors of marketing mixed at the
high ranking that result of the quality of products (=4.64), 3) Place factors of marketing mixed
at the high ranking that result of the convenience area which are by the main street and easy
to find. (=4.11) 4) Promotion factors of marketing mixed at the high ranking that result of
the free gift (=4.76) 5) Physical Evidence factors of marketing mixed at the high ranking that
result of the ambience and the shop decoration (=4.73)