02 Factors affecting the savings of the community : Case study in Tha Nam Samsen , Dusit, Bangkok

Abstract

This research study aims 1) to identify factors affecting the savings of the community
Num Samsen, Dusit, Bangkok, 2) to study the savings of the community Num Samsen, Dusit,
Bangkok. 3) to develop savings behavior of youth in the community Pier Rd. The motivation
for the development, Dusit, Bangkok. The survey (Survey Research) research group. Num
Samsen Community population have savings. Information collected through questionnaires to
a sample of 126 people from the findings. Found that the comments The factors that affect
the marketing strategy of the retail community Num Samsen, Dusit, Bangkok. The percentage
is the best in its class. In summary, from a quantitative survey. “The prime location of the
financial institution” has the highest population. Which is 78.58 per cent, followed by “the
return of the savings” with 56.34 percent, followed by “income” with 48.41 percent, followed
by a minor. The results showed that the factors that affect the marketing strategy of the retail
community Num Samsen, Dusit, Bangkok. The location of financial institutions affect the option
of saving the community’s waterfront Rd. The return of saving It is what causes the needs of
the community savings Pier Rd.