Motivational Factors, Organizational Culture, and Acceptance of the Asset Appraisal Geographic Information System (AAG) Influencing Work Performance of BAAC Employees in Northeastern Thailand

Abstract

The findings reveal that motivational factors, organizational culture, and technology acceptance based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model

significantly enhance employee performance. Among these, facilitating conditions related to the use of AAG showed the strongest impact, followed by organizational mission and employee involvement. The results highlight the critical role of organizational support and technology readiness in driving effective performance.

          This study contributes to the literature on human resource management and technology adoption in the financial sector by providing empirical evidence on how individual motivation, organizational culture, and technology acceptance jointly influence employee performance. Practical implications are offered for managers and policymakers to design interventions that strengthen workforce capability and maximize the benefits of digital technologies in financial institutions.