GUIDELINES FOR THE DEVELOPMENT OF PUBLIC SERVICES BASED ON THE PRINCIPLES OF GOOD GOVERNANCE: A CASE STUDY OF LOCAL ADMINISTRATIVE ORGANIZATIONS IN PHOTHARAM DISTRICT, RATCHABURI PROVINCE

Abstract

This research aimed to 1) Study the level of public service development of local administrative organizations. 2) Compare public opinions on the development of public services of local administrative organizations classified by personal characteristics. 3) Study the principles of good governance that have a cause-and-effect relationship with the development of public services of local administrative organizations. 4) Study the development guidelines for public services under the concept of good governance. The sample group consisted of 246 personnel working in local administrative organizations in Photharam District and 9 key informants. Data were analyzed using percentages, means, standard deviations, one-way variance, multiple regression, and content analysis. Findings: 1) The overall development of public services by local administrative organizations was at a high level. 2) Personnel with different genders, ages, marital status, education levels, and average monthly incomes have different opinions on the development of public services of local administrative organizations. 3) Good governance principles, including ethics, transparency, and participation, had a statistically significant cause-and-effect relationship with the development of public services by local administrative organizations at the 0.001 level. The rule of law also had a statistically significant cause-and-effect relationship at the 0.01 level. 4) Guidelines for developing public services under the principles of good governance should develop sustainable infrastructure and environment, enhance quality of life in terms of health and education, and promote safety with public participation. It also supports natural resource management, ecotourism, and the promotion of arts and culture alongside modern technology for sustainability.