Oh Poi : A Living Cultural Supermarkets

Abstract

This academic article aims to analyze the Oh Poi Market in Suan Phueng District, Ratchaburi Province, as a "living cultural supermarket." The objective is to explore the role of the market through cultural, economic, and social dimensions, using the conceptual frameworks of cultural capital, social capital, and economic capital . The study reveals that Oh Poi Market is not merely a commercial space for selling goods and services, but a cultural venue that vividly reflects the identity of the Karen ethnic group. This is manifested through various cultural activities, traditional performances, local cuisine, and religious rituals. Furthermore, the market plays a vital role as a driver of the local grassroots economy, closely linked to both the creative and circular economies. It utilizes cultural capital as a mechanism for producing goods imbued with narratives and embedded with social and spiritual values. Simultaneously, the market serves as a space for fostering social capital through intergenerational community activities. In particular, the active participation of local youth in learning indigenous knowledge contributes to a sense of pride in their cultural roots and enhances community sustainability across multiple dimensions. Overall, Oh Poi Market stands as a successful example of community-based cultural space management that achieves a harmonious balance among economic, social, and cultural aspects. It holds potential as a model for developing other community areas in the future.