GUIDELINES FOR DEVELOPING SUSTAINABLE CULTURAL TOURISM UNDER THE CONCEPT OF NETWORKED PUBLIC SECTOR MANAGEMENT IN PHETCHABURI PROVINCE

Abstract

This research aimed to 1) Study the level of sustainable cultural tourism development 2) Comparing Opinions on the Sustainable Development of Cultural Tourism Classification according to personal characteristics 3) Examine the causal relationship between tourism development factors and sustainable cultural tourism development and 4) Explore guidelines for the sustainable development of cultural tourism. The sample group consisted of 384 tourists engaging in cultural tourism in Phetchaburi Province and 10 key informants. Data were analyzed using percentage, mean, standard deviation, one-way analysis of variance (ANOVA), multiple regression analysis, and content analysis. Findings: 1) Sustainable development of cultural tourism 2) Tourists with different ages, marital status, education levels, occupations, and average monthly incomes. 3) Factors in tourism development as a whole, community leaders, participation, community management, community wisdom and culture, support from government and private agencies, and tourism network building. There is a causal relationship with the sustainable development of cultural tourism. Statistically significant at the level of 0.001 4) Sustainable Cultural Tourism Development Guidelines We must focus on creative tourism that creates a shared experience. Using digital innovation to upgrade infrastructure and weave stories from existing cultural capital to be tangible through workshop activities. It is driven by proactive community leaders who create engagement and co-marketing among the government. to preserve the roots of wisdom along with economic growth.