New Public Management and Its Effects on the Public Service Performance of Nongchumpolneau Subdistrict Administrative Organization, Khao Yoi District, Phetchaburi Province

Abstract

          This research aimed to: 1) examine the level of New Public Management (NPM) implementation in public service delivery and the efficiency of public service delivery of Nong Chumphon Nuea Subdistrict Administrative Organization, Khao Yoi District, Phetchaburi Province; 2) investigate the influence of New Public Management on the efficiency of public service delivery of Nong Chumphon Nuea Subdistrict Administrative Organization, Khao Yoi District, Phetchaburi Province; and 3) propose policy recommendations for effective public service delivery under the principles of New Public Management. This study employed a mixed-methods research design. The quantitative sample consisted of 400 residents living within the jurisdiction of Nong Chumphon Nuea Subdistrict Administrative Organization, Khao Yoi District, Phetchaburi Province. The qualitative data were collected from 9 key informants selected through purposive sampling from the executives of the Subdistrict Administrative Organization. The research instruments included a questionnaire with a reliability coefficient of 0.98 and an in-depth interview form. Data were analyzed using percentage, mean, standard deviation, stepwise multiple regression analysis, and content analysis.

         The research findings revealed that:

         (1) the implementation of New Public Management (NPM) in public service delivery by Nong Chumphon Nuea Subdistrict Administrative Organization, Khao Yoi District, Phetchaburi Province, was at a high level overall, with citizen-centered governance receiving the highest mean score. Likewise, the overall efficiency of public service delivery was also at a high level, with transparency and accountability obtaining the highest mean score.

           (2) New Public Management significantly influenced the efficiency of public service delivery. Five dimensions were identified as significant predictors: (1) flexible personnel management (X6), (2) organizational downsizing and restructuring (X5), (3) the application of private-sector management practices (X3), (4) results-oriented management (X4), and (5) citizen-centered governance (X1). These factors jointly explained 74.50 percent of the variance in public service efficiency. The predictive equation in unstandardized form was: Ŷ = 0.478 + 0.283(X6) + 0.193(X5) + 0.180(X3) + 0.132(X4) + 0.091(X1).

           (3) Policy recommendations for enhancing the efficiency of public service delivery under the principles of New Public Management include prioritizing citizen-centered services, adopting digital technologies for service provision and public participation, implementing strategic management linked to operational practices, applying private-sector management concepts, emphasizing results-oriented administration, restructuring organizations to increase flexibility, and promoting flexible human resource management. These measures are expected to improve efficiency, transparency, and the quality of public services, while ensuring that services effectively and promptly respond to the needs of citizens.

Keywords: New Public Management, Efficiency of Public Service Delivery, Subdistrict

                     Administrative Organization