GUIDELINES FOR IMPROVING THE QUALITY OF REGISTRATION SERVICE AT THE CHUMPHON PROVINCE LAND OFFICE, PATHIO BRANCHES

Abstract

This research aimed to 1) examine the quality of registration services; 2) compare public opinion on the quality of registration services categorized by personal characteristics; 3) identify factors in registration services that have a causal relationship with the quality of registration services; and 4) study guidelines for improving the quality of registration services. The sample group consisted of 385 people who used registration services at the Chumphon Provincial Land Office, Pathio Branch, in 2025, and 10 key informants. Data was analyzed using percentages, means, standard deviations, one-way ANOVA, multiple regression, and content analysis. Findings: 1) The quality of registration services was at a high level; 2) People using registration services at the land office with different occupations and average monthly incomes had different opinions on the quality of registration services; and 3) Factors in registration services, including public relations, service recipient satisfaction, and service recipient expectations, had a statistically significant causal relationship with the quality of registration services at the 0.001 level. Furthermore, the service process had a causal relationship with the quality of registration services. 4) Guidelines for improving the quality of registration services should upgrade physical infrastructure and technology to a one-stop service with international standards and special channels for vulnerable groups, adhering to laws and regulations transparently, with expert personnel who can accurately solve problems, while creating a proactive service culture that focuses on individual needs and communicating comprehensively online.