Political Political Popularity Towards Exercising the Right for Voting Local Elections of The People in Tamru Subdistrict At Banlat District in Phetchaburi Province

Abstract

This research article aims to (1) study the level of political popularity towards voting in local elections of people in Tamru Subdistrict, Ban Lat District, Phetchaburi Province; (2) study the factors affecting political popularity towards voting in local elections of people in Tamru Subdistrict, Ban Lat District, Phetchaburi Province; and (3) present the political popularity towards voting in local elections of people in Tamru Subdistrict, Ban Lat District, Phetchaburi Province. The research used a mixed-methods approach. Quantitative research collected data from a sample of 311 people using a questionnaire with a reliability coefficient of 0.986. Data was analyzed using descriptive statistics and stepwise multiple regression. Qualitative research used in-depth interviews with 10 key informants. Data was analyzed using descriptive content analysis. The research results showed that the overall level of political popularity towards voting was high, with push marketing having the highest mean, followed by polling, attraction marketing, and product-related factors, respectively. As for the factors affecting popularity, the secondary hypothesis was accepted at a significance level of 0.05, with the factor of compassion according to the Four Sublime States having the greatest impact. In terms of applied recommendations, it was found that developing public support should focus on creating policies that truly meet the needs of the people, are transparent, fair, and provide opportunities for public participation. This should be achieved by applying the principles of compassion, kindness, empathy, and equanimity in all aspects, including policy formulation, field communication, incentive creation, and thorough and impartial listening to opinions. This will help build public trust and encourage people to voluntarily exercise their right to vote.