NEW PUBLIC SERVICES OF LOCAL GOVERNMENT ORGANIZATIONS OF MUANG PHITSANULOK DISTRICT, PHITSANULOK PROVINCE

Abstract

This research aims to 1) study the level of success in public service provision according to the new public service approach, 2) study the relationship between the new public service provision and the success of public service provision of local administrative organizations, and 3) study the new public service provision approach of local administrative organizations. The research was conducted using a mixed-method approach between quantitative and qualitative research. The population and samples were 400 people and 22 key informants. The instruments were questionnaires and interview forms. Data were analyzed using statistics, frequency, percentage, mean, standard deviation, Pearson's product moment correlation coefficient, and descriptive data analysis. The research results found that 1) the level of success in public service provision according to the new public service approach of local administrative organizations was at a high level overall, and the level of public opinion towards the new public service provision of local administrative organizations was at a high level overall. 2) The test of the relationship between the new public service provision and the success of public service provision of local administrative organizations found that the two variables were correlated at a low level (r = .202) with statistical significance at the .05 level, and 3) the new public service provision approach, the research results found that it focused on the process of public participation, creating awareness Building citizenship, setting guidelines for disseminating rice information, and receiving collective benefits through transparent and responsive local development to the needs of the public.