The Factors Affecting The Operational Success Of Social Enterprises, Don Phut District, Saraburi Province

Abstract

This study aims to examine the operations and success factors of social enterprises and to establish the social enterprise model in Don Phut District, Saraburi Province, as a prototype for other districts nationwide. A qualitative research approach was employed, with data collected through in-depth interviews with 20 key stakeholders, including representatives from government agencies, the private sector, and local communities. The data were analyzed using content analysis.

The findings indicate that the social enterprise in Don Phut District operates through an integrated approach, involving collaboration across various sectors to address local income issues. The enterprise focuses on developing high-value agriculture using organic innovations to enhance product value, while allocating at least 70% of its profits to community development. Key success factors include strong leadership, active participation from all sectors, and government support. This model can serve as a template for other districts, emphasizing community resilience, self-sufficiency, income generation, and support for vulnerable groups. Encouraging each district to develop its own social enterprise tailored to local resources and identity will foster job creation, reduce migration, and enhance the capacity to address local challenges sustainably.