Marketing Theory to Be Applied in Social 5.0 Era

Abstract

Marketing is an essential science that is vital in today's business world. Understanding marketing theories from key theorists helps apply knowledge and ideas to business development and solve problems efficiently. Marketing theory is crucial in setting guidelines and concepts for conducting business, providing clear goals and directions for effective operations, and enabling companies to adapt and respond to consumer needs quickly and efficiently.

Philip Kotler expanded the scope of marketing to go beyond just selling products and services, emphasizing the importance of meeting customer needs and receiving benefits from products and services. Planning strategies at the business level, understanding customer needs, utilizing online and social media information for competitive analysis and product development, and effective personnel management and development strategies are essential to enable businesses to adapt and move forward in today's market.