The Need of Pursuing in Doctoral Degree in Business Administration at Rajapark Institute

Abstract

The purposes of this research were to 1) examine the need for pursuing a doctoral degree in business administration and 2) investigate opinions toward a doctoral degree in business administration, at Rajapark Institute. The sample group consisted of 400 respondents and 18 key informants. Research instruments were questionnaires and interview forms. Data were analyzed using percentage and content analysis techniques. The results revealed that 1) the perceived need for pursuing a doctoral degree in business administration was found to be 78.00%. Key motivations included the desire to apply knowledge for career advancement and occupational growth, societal acceptance, and the establishment of business connections. The identified needs encompassed a range of educational provisions, including onsite and online lectures, the inclusion of renowned guest lecturers, international field trips, experience-based selection criteria, the provision of office or research spaces equipped with databases and high-speed internet access, and the incorporation of contemporary subjects such as digital marketing, logistics, supply chain management, and modern finance into the curriculum. 2) The needs and opinions regarding doctoral-level education in business administration emphasized the importance of teaching and learning meeting established standards. The presence of expert faculty with direct experience was highlighted, as it would enable students to apply acquired knowledge in real-world professional settings, foster innovation, and conduct research that could address the needs of businesses, society, and the nation, including cultivating graduates to become forward-thinking leaders within the modern business field.