SATISFACTION TO THE TRADEMARK REGISTRATION SERVICE OF THE DEPARTMENT OF INTELLECTUAL PROPERTY, MINISTRY OF COMMERCE

Abstract

The objectives of this research were 1) to study the level of satisfaction in applying for trademark registration.2) to study comparing Service users and customer satisfaction in applying for trademark registration The sample group was customers who received application services for trademark registration at the Department of Intellectual Property Ministry of Commerce 400 people. The data were analyzed using mean and standard deviation. t-test, F-test.  It was discovered that ๑. Customers satisfied with the service and request authentication at Trademark Office Department of Intellectual Property Ministry of Commerce the overall level was very satisfied ( = 3.511) when considering each aspect and sorted from most to least. The service process steps were very satisfied level ( =3.695), followed by service providers at a very satisfied level ( = 3.532) and in terms of facilities were at a very satisfied level ( =3.308) respectively. ๒. different incomes and occupations had statistically significant influences on the satisfaction of the service users in applying for trademark registration of the Department of Intellectual Property Ministry of Commerce at the 0.05 level.