THE ROLE OF BANG PHLI SUBDISTRICT MUNICIPALITY IN MANAGING CULTURAL TOURISM OF THE BANG PHLI ANCIENT MARKET COMMUNITY

Abstract

This qualitative research aimed to: 1) study the roles and functions of the Bang Phli Subdistrict Municipality in the cultural tourism management of the Bang Phli Ancient Market community; 2) study the way of life, culture, and cultural tourism attractions of the Bang Phli Ancient Market community; and 3) study development guidelines for the cultural tourism management of the Bang Phli Ancient Market community. The study selected 18 key informants through purposive sampling, including local administrators, community leaders, local wisdom scholars, and residents of the Bang Phli Ancient Market community. Data were collected through in-depth interviews and focus group discussions, analyzed using content analysis, and presented through descriptive analysis.

The research findings were as follows:  1) The role of the Bang Phli Subdistrict Municipality in cultural tourism management is crucial in formulating policies and development plans. It emphasizes the participatory process from all sectors-public, private, and the community-using the ancient market as a center for cultural preservation and driving the local economy. 2) The way of life and culture of the Bang Phli Ancient Market community are distinguished by a blend of Thai-Chinese cultures with a history spanning over 150 years. The main attractions include the waterfront wooden row-house architecture, local cuisine, the Rap Bua (Lotus Receiving) Festival, and Wat Bang Phli Yai Nai (Luang Pho To). 3) Guidelines for cultural tourism management development should focus on improving facilities and managing connecting public transportation systems during festival seasons, as well as developing internal utilities within the market to ensure safety and modernization, thereby creating sustainability for the tourist attraction.