Vol. 13 No. 1 (2026): January-June 2026 | Journal of Management Science Nakhon Pathom Rajabhat University

Benjawan Supapattarapohn, Krisadith Tarasena, Nutchalida Haewchaiyapoom, Banthita Phuengton, Kanthika Saenkutloh, Thidarat Photin, Phonnaphat Nonti, Rungsun Buwongtawai

301-320

บทความที่ 17

Structural Equation Model of Factors Affecting Marketing Performance of Thai SME Entrepreneurs under the Trump Tariff Policy

Thanida Kitjarak, Sudtirak Nutchanat

321-339

บทความที่ 18

The Impact of Rebranding Strategy, Brand Perception, and Marketing Communications on Online Purchasing Behavior: A Case Study of the Alangkan Agricultural Group Network, Thailand

Pimolwan Katepan, Thamrong Mekhora, Rapee Dokmaithes, Rungtip Thaisom

340-359

บทความที่ 19

The Influence of Work Stress and Workload on Work-Life Balance Among Personnel in a Metropolitan Higher Education Institution

Laddawan Someran, Jirapha Khongruangsi, Risada Dajaroen, Jakkapong Sawangsri, Thanakrit Na-ek, Soraya Supaphol

360-372

บทความที่ 20

Development of Tourism Products Based on Agricultural Lifestyle and Identity to Raise the Income of the Community, Tha Sai Subdistrict, Mueang District, Nakhon Nayok Province

Potjana Boonkoum, Orramon Panthong

373-390

บทความที่ 21

Upgrading Community Wisdom Products through Formulation Development and Innovative Packaging: A Case Study of White Clay Face Masks, Lopburi Province

Wutthichai Limarunothai, Vachiraporn Chiravongvit, Siriporn Thitalampoon

391-405

บทความที่ 22

Guidelines for Developing TikTok Viewing Habits to Enhance Digital Media Usage Efficiency among Students of the Faculty of Management Science, Nakhon Pathom Rajabhat University

Marisa Sujittavanich, Wallapa Wichayawong

406-418

บทความที่ 23

Dynamics of Strategic Alliance Management for Sustainability in the Wellness Business: An In-depth Analysis from the Perspective of Medical Executives

Sophanat Chatakanonda

419-430

บทความที่ 24

Artificial Intelligence and the Transformation of Art Photography in the Digital Era

Nopparat Kumpa, Alongkorn Supa-em

134-144

บทความที่ 1

A Critical Analysis of Challenges and Integration Guidelines for Electronic Flight Bags (EFB) to Enhance Operational Efficiency and Aviation Safety in the Digital Era

Chavakit Ketjutarat, Tiphaphan Pimphaphan

214-228

บทความที่ 2

Ethical Digital Data Governance in Business Research: An Integrative Framework and Practical Guidelines for the Digital Age

Teetut Tresirichod, Poodit Prommas

243-258

บทความที่ 3

A Comparative Analysis and Policy Pathways for Global and Thai AI Governance

Vutti Watcharodomprasert

288-300

บทความที่ 4

Full Issue

Research Articles

The role of Phra Nakhon Si Ayutthaya Province local Administrative organizations in managing industrial Plants Having impact on Communities

Applying New Public Management for Chonburi Province Local Administrative Organization Administration

Guidelines for Promoting and Developing Restaurants in Tourist Areas To Support the Consumption Behavior of Tourists in Lom Kao District, Phetchabun Province

A Qualitative Inquiry into the Role and Dynamics of Financial Risk Management in Crisis: Experiences from Corporate Debt Restructuring

The Combined Influence of HRM Context and Organizational Innovation on Organizational Work Performance

Decision to Select Political Representatives in Democratic System of Trang Province Citizens

Potential for economic self-reliance of people in poor areas of Luang Prabang Province: A case study Phonxay district

Digital Consumer Behavior and InsurTech Adoption Influencing Life Insurance Purchasing Decisions

Access to Voting Rights for Persons with Disabilities in the Election of the House Representatives in Bangkok

The Development of Knowledge and Digital Skills of Accountants in the 5.0 Era Affecting the Operational Efficiency of Accounting Firms in Upper Northern Thailand

A Feasibility Study and the Development of a Curriculum Management Model for SU Language School to Support the Soft Power Strategy in Chiang Mai

A Structural Model of Positive Electronic Word-of-Mouth Components in the Context of Thai Private Higher Education Institutions

Administration Guidelines for Community Lifestyle Development of Ethnic groups in Chiang Mai Province

Dynamics of Value Instability in Thai Durian An Empirical Analysis of Demand and Supply Shifts (2005–2023)

A Causal Model of Digital Marketing Strategies through the Decision-Making Process of Viewers Based on the 5A Customer Journey Model and Its Impact on Audience Engagement with Gaming Content Creators in Thailand

The study on the skills of accountants necessary for the use of Robotic Process Automation in accounting offices within the Mueang District of Lampang Province

The Influence of ESG Disclosure on Financial Performance and Cost of Goods Sold: Empirical Evidence from Companies Listed on the Stock Exchange of Thailand