THE PROCESS OF STRATEGY OPERATIONAL PRACTICE FOR DEVELOPING A PROSPEROUS SOCIETY THEPHA DISTRICT, SONGKHLA THAILAND

Abstract

This article aims to study the process, develop, and evaluate the strategic process for developing a prosperous society in Thepha District, Songkhla Province. Research and Development (R&D) a mixed-methods research were employed. The sample group is 260 from the village individuals (The Dahla Baroo network) selected through purposive sampling. The key informants include the District Chief, the Deputy District Chief, heads of government office, local administrators, and community leaders, totaling 42 individuals, selected through purposive sampling. The research instruments and approaches used in data collection were questionnaires, in-depth interviews, and focus group discussions. The research statistics and data analysis include percentage, mean, standard deviation, and descriptive statistics for content analysis. The findings revealed that the strategic process of developing a prosperous society in Thepha District, through a development network comprising civil society, government sectors, and academic matters, was developed based on deliberative democracy and the principles of Islamic governance (Al-Shura), the collaboration and empowerment community participation in decision-making to regulation and force development agenda goals, Ethical governance, and Social communication to the vision of "Thepha: Land of Virtue, Prosperity, and Peace". Which became the master plan for development and has been implemented as an integrated area development project by "The Dahla Baru Self-Sufficiency in Thepha District" a pilot project for a prosperous community integrated by the Department of Provincial Administration, Ministry of Interior. This initiative significantly increased the community's happiness index with statistical significance at the 0.05 level (p < .05). Consummation contributing factors included obviously goal setting, leadership, collaboration, social communication, encouragement, and performance reviews.