DEVELOPMENT OF INTELLECTUAL CAPITAL AND THE LOCAL ADMINISTRATOR ROLES OF SUBDISTRICT MUNICIPALITIES AFFECTING THE LIFE QUALITY OF PEOPLE IN CHONBURI PROVINCE

Abstract

The objectives of this research were to 1) Study the quality of life of people in Chonburi Province, 2) Analyze intellectual capital development and the roles of local municipal administrators impacting the quality of life in Chonburi Province, and 3) Propose guidelines for developing intellectual capital, enhancing the potential of local administrators, and improving the quality of life of people in Chonburi. The study utilized a mixed-method approach. The population included residents aged 18 and older who were eligible voters and had permanent residency within the municipal area of Chonburi. The quantitative sample consisted of 400 individuals, with a questionnaire used as the research tool, while the qualitative sample included 20 individuals, using in-depth interviews as the research instrument. Data analysis involved statistical methods such as frequency, percentage, mean, standard deviation, and multiple regression analysis. The findings showed that 1) The overall quality of life development for residents in Chonburi Province was high, with mean scores ordered from highest to lowest in the areas of mental well-being, physical health, social relationships, and environment, respectively, 2) The intellectual capital development and the roles of municipal administrators, including strategic direction-setting, human capital, structural capital, ethical practice, and decision-making, significantly impacted the quality of life of Chonburi residents, with a significance level of .05, and 3) The study recommended that local administrators enhance their strategic direction-setting approach to improve the quality of life for residents in Chonburi's municipal areas, leading to development aligned with current situations for better quality of life in the future.